Selar vs SendSawa
This one is easier to settle than most, because the two are built for different sellers. Selar is for creators selling ebooks, courses and downloads. SendSawa is for sellers moving physical goods through WhatsApp, Instagram and TikTok. The fees work differently too, and that is where it gets expensive.
Free plan with no end date · 0% taken from your sales · Live in about 5 minutes
Why you're here
What sends people looking past Selar
The percentage adds up
Selar's published fee on naira sales is about 4% + ₦50, and you can pass part of it to the buyer. On a ₦30,000 order that is over ₦1,200 gone before you have paid for anything else. SendSawa takes 0% and charges a flat plan fee instead.
Physical goods need stock, not downloads
Selar is built around delivering a file or a course. If you sell wigs, shoes, thrift or skincare, you need stock counts, sizes and a cart, not a download link.
Your buyers want to talk before they pay
Nigerian buyers ask questions: is it available, do you deliver to Abuja, can I see another photo. A store with a WhatsApp button beside the cart handles that. A checkout page on its own does not.
The money
What each one costs you
Published prices, read off both companies' own pages, with the link so you can check for yourself.
Selar
- Free plan to start on
- Pro: around ₦12,000 a month
- Turbo: around ₦22,500 a month
- Around 4% + ₦50 on each naira sale, higher on foreign currency
- 20% off on yearly plans
SendSawa
- Free: 10 products, 1 store, no card needed
- Growth: ₦5,000 a month, unlimited products
- ₦4,000 a month paid yearly
- 0% taken per sale, no matter how much you sell
Selar's published plan prices and fees were checked in September 2026. Fees change and vary by currency, so confirm on their site.
Side by side
SendSawa vs Selar, feature by feature
| Feature | SendSawa | Selar |
|---|---|---|
| Cut taken per sale | 0% | About 4% + ₦50 |
| Entry price | ₦0 | ₦0 |
| First paid plan | ₦5,000/month | About ₦12,000/month |
| Built for physical goods | ✓ | Supported, not the focus |
| Built for digital products and courses | ✗ | ✓ |
| Stock tracking | ✓ | Limited |
| Cart with several items | ✓ | Limited |
| WhatsApp order button | ✓ | ✗ |
| Your own storefront page | ✓ | ✓ |
| Course hosting | ✗ | ✓ |
| Email marketing to buyers | ✗ | ✓ |
| Selling in foreign currency | Limited | ✓ |
| Card and transfer for Nigerian buyers | ✓ | ✓ |
Screenshots
Built for things you have to pack and send
Sizes, stock, delivery questions and a WhatsApp button, because physical selling needs all four.
Stay on Selar if…
We would rather you read this now than find out after you have moved everything across.
- You sell ebooks, courses, templates or anything a buyer downloads.
- You need course hosting with lessons and student access.
- A big share of your buyers pay in dollars or pounds.
- You use their email marketing to sell to your list.
Moving over
How to switch without losing a single order
Nobody should turn off the thing that is making them money. Do it in this order instead.
1. Work out what the percentage costs you
Take last month's sales and multiply by 4%. If that number is bigger than ₦5,000, a flat plan is already cheaper.
2. Open a free SendSawa store
No card needed. Add your physical products with photos, prices and stock counts.
3. Keep Selar for the digital side
Plenty of sellers run both: courses and downloads on Selar, physical goods on SendSawa.
4. Move the link in your bio
Send your Instagram, TikTok and WhatsApp traffic to whichever store makes you the most money.
Questions
Selar vs SendSawa: quick answers
Is SendSawa cheaper than Selar?
Once you are selling regularly, usually yes. Selar's published fee on naira sales is about 4% + ₦50 per order, so the more you sell the more you pay. SendSawa takes 0% and charges a flat ₦5,000 a month on the Growth plan, with a free plan under that. Sell ₦200,000 in a month and 4% is ₦8,000. Fees checked in September 2026.
Can I sell digital products on SendSawa?
SendSawa is built for physical goods: stock counts, carts, delivery and WhatsApp orders. If your main business is courses or downloads, Selar is the better tool, and there is no shame in running both.
Which is better for selling on WhatsApp?
SendSawa. Your storefront carries a Chat on WhatsApp button beside the cart, and the whole store is one link built to be shared on status, in broadcasts and in DMs.
Does SendSawa take a cut of my sales?
No. SendSawa takes 0% of your sales on every plan, free and paid. Your customer's payment goes to you through Korapay, which handles card and bank transfer.
Is the free plan a trial?
No. The free plan does not run out: 10 products, 1 store, no card needed. The Growth plan is ₦5,000 a month for unlimited products, and you can move up or step back down whenever you like.
How long does it take to set up?
About 5 minutes. Sign up, add your products and prices, and share your link. You do not need a designer, a developer or a domain name.
Keep the 4%
Move your physical products to a store that charges a flat fee and takes nothing out of each sale. Free to start, about 5 minutes to build.
Create your free storeNo card needed. 10 products free, for as long as you like.